If you’re interested in promoting your products and services but you’re camera shy, let your customers do the selling for you on video.
Emma Jenkin, a graphic designer did just that by sharing her story about being able to successfully code her website for her freelance work thanks to Ladies Learning Code. Her success story was a compelling testimonial, complete with visuals to support her claim.
Many times the best marketing for potential customers comes from your current clients and customers themselves. This puts word-of-mouth marketing into high gear, accelerating the process of wavering and likely customers to loyal and repeat clients. When it comes to using success story/testimonial videos as a strategic marketing tool, seeing is truly believing!
